Sofia Woloschin, founder of Metanoia, smiling in a softly lit portrait

I am a Clinical Hypnotherapist, Strategic Psychotherapist, and Coach, working with women facing anxiety, burnout, trauma, and life transitions. My practice draws on the 11271NAT Diploma of Clinical Hypnosis and Strategic Psychotherapy, together with over eight years of coaching practice. I work with each client individually, drawing on whichever combination of clinical hypnosis, strategic psychotherapy, and coaching best fits what they bring.

I also work with leaders in Technology and Product on executive coaching, drawing on over thirty years inside organisations including AWS, Accenture, and ANZ. More on executive coaching →

For women navigating a restructure, redundancy, or a broader leadership turning point, the Threshold Framework → is a structured pathway built specifically for that.

My Story

I spent eight years in psychoanalysis. I gained insight I could not act on. Understanding the pattern was not the same as being able to change it. I also spent a year in a postgraduate psychology degree, looking for a more rigorous answer to how people actually change. I found frameworks for diagnosis and analysis, and very little for transformation.

What changed things for me was a solution focused therapist, not a psychologist. That work gave me what a decade of analysis had not, the ability to separate from an old way of seeing myself and build from a different place. I was able to re-define myself and how I think. That experience is the reason this practice exists, and why my clients find solutions. What I have come to understand is this: when people are stuck, they are usually submerged in their own overwhelm, and this is created by their core beliefs, and the habitual responses that result from this. They cannot see out of it, not because they are damaged or weak, but because they are inside it. I am not. That is why I can help. I do not go looking for what is wrong with you. What I look for is how you are doing what you are doing, the automatic patterns running underneath the surface, and how those can change. I am not here to fix you or tell you what to do. I am here to help you see your own experience from other angles, understand where you are blocking yourself, and find a way through.

Before this practice, I spent over thirty years working inside corporations, in Technology, in digital product development, leadership, and as a team and leadership coach. I worked at companies including AWS, Accenture, ANZ Bank, and consulted for a few start ups. I built that work at the intersection of organisational life and the psychology of change. The thinkers who shaped my understanding most, Robert Kegan and Lisa Laskow Lahey on how adults transform their meaning-making; Michael Levin and others on the cognitive architecture of consciousness, Milton Erickson, Gordon Young, Bill O'Hanlon on Hypnotherapy and Behavioural Therapy, they all point toward the same conclusion: the mind is not a fixed system. It develops. And the question that matters is not what someone thinks, but how they think, and the strategies they can put in place to change. The 11271NAT Diploma of Clinical Hypnosis and Strategic Psychotherapy at the Institute of Applied Psychology was an arrival, the clinical method that my years of parallel research and practice had been pointing toward. Metanoia is where all of it converges.

Metanoia is a Greek word meaning a transformative shift of mind, the experience of perception, understanding, or sense of self moving beyond where it has been. Its etymological opposite is paranoia, the mind turned against itself. Metanoia is the other direction, the mind moving beyond its own current limits. It is a precise description of what good therapeutic work makes possible.

Training

11271NAT Diploma of Clinical Hypnosis and Strategic Psychotherapy

at Institute of Applied Psychology · Government-accredited AQF Level 5 · Recognised by the Hypnotherapy Council of Australia, General Hypnotherapy Standards Council (UK), American Hypnosis Association, and ISPHA

Coaching Credentials

  • Marshall Goldsmith Stakeholder Centered Coaching
  • Coach Masters Academy, Organisational Coach (ICF-accredited training program)
  • Eight years full-time organisational coaching practice
  • Practice adheres to ICF standards and code of ethics

University Degree

  • Bachelor's Degree in Information Technology
  • Postgraduate Diploma in Business Administration
  • Twenty+ years in Digital Product Management